August 2019 Cover

Individual creativity in the workplace is just as important as organizational creativity. It’s important as individuals that we also participate in working towards a culture of transformation and ingenuity in our everyday work. Step back for a moment and ask, “Is how I am currently doing my job the best way to do it?” If the answer is no, the next question to ask is “how do I get closer to the best and most creative way to do that?”  These questions can help start the process of transforming our work. It provides an opportunity for creative discussion with our team members. It leads to innovative breakthroughs. 

It is also important that we proactively expand our own skills and industry knowledge. The more diverse a skill set you have as an employee, the better you can connect the organizational “dots” and start to make quantum leaps to transform your career and help propel our company forward. Our rotational programs are an example of how, as individuals, we can stay creative in the workplace. When we are forced to apply our skill sets in a business unit where we have very little working experience, we create opportunities to see things with fresh eyes, bring our past working knowledge to a new set of problems, and flex creativity along the way. Creativity is essential to success in the workplace both as individuals trying to grow and develop our careers as well as an organization competing in a fierce industry. Our conscious attempt to foster a culture of creativity and innovation in our work will continue to serve us well as we attempt to lead the industry into the future.

ASK YOURSELF, “HOW AM I HELPING TO CREATE A CREATIVE ENVIRONMENT AT WORK, TO DO THE BEST WORK I CAN, AND HELP PROPEL AT&T TO THE FUTURE?”

HOW CAN WE FOSTER AN ENVIRONMENT WHERE CREATIVE IDEAS MOVE FREELY AND PROPEL US TO THE NEXT BREAKTHROUGH INNOVATION?