August 2019 Cover

Crafting an environment that stimulates creativity allows for innovative breakthrough ideas, solutions, products, and services.  Imagination is a core component of organizational success, and the best companies foster a culture of creativity and innovation, allowing them to pace ahead of their competitors and consistently set the standard for others to follow. With our industry going through many changes over the past decade and with many more changes ahead, we need to evaluate how we are fostering a culture of creativity in the workplace. As individuals, we must also ask, how are we helping the company by bringing our innovative ideas to the forefront? What are we doing to stay creative in how we complete our work? How are we helping our organization and company transform? Initiatives such as Workplace 2020 is an example of AT&T’s commitment to transforming how we work, fostering a more creative and collaborative work culture. With collaborative workspaces, electronic smartboards, and open seating arrangements, we are transforming what 

a modern workplace looks like. In doing this, we create an environment that stimulates our employees’ creativity. Transforming our workforce is also helping our company stay creative. AT&T’s continuous learning opportunities such as traditional degree programs, nanodegrees and AT&T University are all examples. These programs help employees gain new skills and create an environment that fosters the creative and innovative work culture needed for us to continue to thrive and lead for the foreseeable future.  In addition, the company is also transforming how we work. The recently-announced strategic partnership with Microsoft demonstrates our continued commitment to transforming our business. We are reallocating resources to help focus our energy and efforts on innovative areas of greater impact for all of our stakeholders. Imagination is a core component of organizational success, and the best companies foster a culture of creativity and innovation