August 2019 Cover

QUICK HITS: Q&A with Cricket Wireless Interview by Andrew Petillo

Cricket and overall pre-paid wireless business in Atlanta has continued it's track record of success as a leader in its segment. To learn just a little more about the unique creative culture at Cricket, we sat down with AVP of Marketing, Cindy Rozier. Given your time at both AT&T overall and then the Cricket business unit specifically, what makes Cricket unique? Cricket is smaller and also has every employee in one place. We collaborate daily and make quick decisions together in-person. “Cricket Couture” merchandise is just one example of the unique nature of the Cricket brand and overall culture. People want to wear the brand and colors at work.

IIt’s hard to put your finger on it exactly, but Cricket has a fun and friendly brand personality that’s differentiated from overall AT&T.  “Cricket Nation” encompasses both customers and employees, all working towards being simple, smaller and better.ll be very important to leverage. What’s the best 1-2 lessons that you’ve learned and adopted from the leaders that you’ve highly respected in your past? The best bosses I’ve had gave me enough rope to make my own mistakes and fail.  I felt open to do whatever I thought was right and then learn from it. I had the freedom to try and test ideas and felt as though my boss took an authentic interest in developing me at a human level..

" Creativity requires the understanding that it’s ok to do something that feels uncomfortable, philosophically pushing boundaries." businesses.  I truly believe that we may do things differently if we think about all of our businesses as one and are mindful to avoid historical pride in ownership barriers when/if they are to surface during collaboration. Are there any lessons from the AT&T/Cricket merger that can possibly be leveraged as we assimilate our recent acquisitions over the last few years (i.e. AppNexus, AlienVault, Time Warner)? As a company as a whole, we could greatly benefit from looking at things together more. We have a tendency to fall back on planning as separate