August 2019 Cover

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The Batman Experience Powered by AT&T debuted at Comic Con this past summer in San Diego.  Some of the highlights included the Batmobile, the original batsuit worn from Tim Burton’s 1989 film and a fictional autonomous vehicle developed by “Wayne Technology” previewing what the future may look like with 5G.  One of the keystone exhibits is a virtual reality (VR) skydiving experience called The Dark Knight Dive that takes players through Gotham City and the Batcave, among other memorable destinations.  The Experience has hundreds of rare pieces of iconic DC comic book art and large-scale movie and television props with a special focus on Michael Keaton/Jack Nicholson release given the 30th anniversary milestone of that film. Batman: Defending Gotham for Eight Decades

In addition to Comic Con, the Batmobile also made a trial appearance at the AT&T Store on Michigan Avenue in Chicago and yielded noticeable customer engagement contributing to 70k “door swings” (up from its 40k average).  Given the average AT&T customer visits stores three times each year for thirty minutes each, this presents great future opportunities to further engage with our customers in a meaningful way.  Some early examples of these practices were movie ticket giveaways for Warner Bros.’ Fantastic Beasts and special episode insights during the final season of HBO’s Game of Thrones.  On Instagram alone, the #Batman80 and #LongLivetheBat campaigns alone yielded 22.9k and 13.7k posts respectively, which goes to show that there will continue to be unique opportunities in the future to tap into our customers’ passions through our WarnerMedia family of brands.