August 2019 Cover

I S S U E NO . 4 | A U G U S T 2 0 1 9

WARNERMEDIA

One Year In, Both a Look Back and Forward

WRITTEN BY ANDREW PETILLO

Now over a year has passed since our 2018 acquisition of Time Warner, and we’ll be examining a handful of our early efforts in exploring creativity between AT&T and WarnerMedia. We have been actively working to find new ways to integrate content with technology, along with driving additional results to our broader business.  Within our traditional retail business, executives have already spoken to the opportunities increasingly being realized through enhanced relationship-building by integrating discussion around WarnerMedia movie and TV assets.  When asked, John Donovan shared that while selling wireless service or answering questions about a new phone, our new entertainment brands now help our team make stronger sales pitches in-store. In New York City, AT&T is building a 20,000-square- foot incubator where we will test products and advertisements for the future. The WarnerMedia Innovation Lab is expected to open by mid-2020. Earlier this year in Los Angeles, Warner Bros. Studios hosted a two-day event showcasing what 5G could mean for the future of entertainment.  This faster and more reliable service will enable virtual reality experiences like never before that could drop a viewer in the middle of a TV show or live sporting event.  At the Consumer Electronics Show (CES) in January, the general public got a first look at the future of in-cabin entertainment in autonomous vehicles. Warner Bros. and Intel partnered to display an immersive experience in Batman’s Gotham City in place of driving.